After attending this presentation, you will be able to...
- Identify organizational needs for technology adoption using the Strategic Alignment Model (SAM) to ensure alignment between technological capabilities and business objectives.
- Recall employee-specific roadblocks to technology usage, drawing on the Technology Acceptance Model (TAM) to identify factors affecting internal user's acceptance and engagement.
- Recognize the key components of the Diffusion of Innovation theory, including adopter categories and influencing factors, and explain their relevance in understanding customer or client responses to technological innovations.