Executive Presence, Personal Brand: Structure Your Narrative
Availability
Registration Required
Online Meeting
May 06, 2026 12:00 PM - 1:00 PM CT
Cost
$55.00
Credit Offered
1 CPE Credit
Field of Study:
  • 1 Personal Development
Professional credibility is communicated, not assumed. In this 1-CPE session (Professional Development), participants examine structured approaches to articulating their professional identity. Drawing directly from the course framework, the session covers development of an elevator pitch, a professional value proposition, and a concise executive biography. Participants will analyze how credibility is established through clarity, relevance, and alignment with audience needs. The course emphasizes service-centered communication rather than self-promotion and provides structured guidance for refining professional messaging in leadership and client-facing contexts. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
Business professionals who need persuasion techniques to generate buy-in for strategy and decision-making.

After attending this presentation, you will be able to...

  • Analyze key components of executive presence.
  • Develop a concise and audience-centered elevator pitch.
  • Create a clear professional value proposition.
  • Draft a structured executive biography.
  • Evaluate and refine professional messaging for clarity and credibility.
 

The major topics that will be covered in this course include:

  • Components of executive presence
  • Audience-centered elevator pitch structure
  • Professional value proposition framework
  • Structuring a concise executive biography
  • Aligning personal narrative with organizational value
  • Common pitfalls in professional self-presentation
  • Application and refinement exercise
 
  • Personal Development
Group-Internet-Based
Virgie Castro-Conde, MBA, SHRM-SCP
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